KingsLand is the name given to the approximately 737 acres of undeveloped land, owned in full by Williamsburg Pottery Group, which reaches from the Williamsburg Pottery storefront toward Interstate 64 and from Route 199 across the York/James City County line. The land has convenient access to and from many major roads, including Interstate 64, Route 199, Richmond Road (Route 60), and the planned Mooretown Road extension.
The goal of the Williamsburg Pottery is to either sell land to or enter a joint venture with one or more developers in order to turn this land into a profitable and quality area for both the local communities and tourists. Presented on the KingsLand website are some potential ideas for the use of this land, based in part on a feasibility study conducted in 2016 by Leisure Business Advisors LLC and funded by Williamsburg Pottery.
Among these potential ideas are an indoor theme park, indoor water park, augmented and virtual reality offices, a global village, assisted living facilities, and a biodome. Other ideas have also been discussed, including an AR/VR-powered Virginia Film and Cultural Theme Park, hotels and timeshares, and more. Some of these ideas would work well together (such as the indoor theme park and the indoor water park), while other clearly would not (such as the indoor theme park and the assisted living facility). Other developments, such as the AR/VR office park, would work well on their own as well as with any combination of the other ideas. More details on these ideas can be found under the "Potential Ideas" menu at the top of the screen.
It is important to note that this list of options is far from complete. Any ideas brought to Williamsburg Pottery by developers will be considered, so long as the new development will not compete directly with the existing Williamsburg Pottery business. Moving forward, once the process is farther along, we will enter into the beginning stages of development, starting with the many government processes that must be gone through to complete such a large project. At the current stage, it is too early to begin this process.